Real men join stars in fight against slavery
Don’t miss: Ashton Kutcher and Demi Moore talk to Piers Morgan live on “Piers Morgan Tonight,” Thursday at 9 p.m. ET on CNN.
Movie star couple Demi Moore and Ashton Kutcher are launching a new campaign Monday against child sex slavery.
A host of other stars, including Justin Timberlake and Sean Penn, signed up for "Real Men Don't Buy Girls" aimed at stopping people buying underage girls for sex.
The Demi and Ashton Foundation, or DNA Foundation, hopes to raise awareness of the global problem that is also a curse in small towns and big cities across the United States.
Kutcher told CNN: "We want to create a cultural shift in the way men and women view young people selling themselves for sex."
He added: "Sex trafficking is an elastic trade. If you can raise the price for sex you can actually reduce the demand. As you reduce the demand that raises the price.
"[That means] you can, ultimately, put it out of business, and the way to do that is by attacking the demand because the supply is endless."
The "real men" campaign highlights the brutal reality of children forced into prostitution and gives advice on how people can help, even without leaving their home.
It features videos of male stars doing "real man" jobs like shaving and ironing, and then offers users the chance of a supporting role by getting their own photo into the videos and sharing it with online friends.
Read more clicking the links below:
http://twitter.com/#!/cnnfreedom
http://thecnnfreedomproject.blogs.cnn.com/2011/04/11/real-men-join-stars-in-fight-against-slavery/
Demi Moore & Ashton Kutcher are fighting demand for sex trafficking.
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