CARROTS

• car‧rot
• 1 [uncountable and countable] a long pointed orange vegetable that grows under the ground:
• grated carrots
• carrot juice
• 2 [countable] informal something that is offered to someone in order to try and persuade them to do something:
• They have refused to sign the agreement despite a carrot of £140 million.
• 3
• carrot and stick
• informal a way of trying to persuade someone to do something by offering them something good if they do it, and a punishment if they do not:
• the government's carrot and stick approach in getting young people to find jobs

Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.